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Auralog - Tell Me More Language Software - 9/9/2007
Posted By Christophe Pralong, Vice President, Auralog US - Mesa, Arizona

Integrated Multi-Channel eCommerce Website with Advanced Affiliate Campaign Management Features

Our requirements for Magnum were very complex in that we needed a system that gave us the power to deploy specialized marketing campaigns with different pricing and shipping options based on the our target audience.  Further, we needed to differentiate between Affiliates from different affiliate management systems, and track sales accordingly.  We also needed to have separate Retail Channels and Corporate Channels to effectively leverage our website for both channels.

We also had one more major requirement.  We needed the capability in our system that some of our large competitors have, based on large IT Departments with five or six dedicated programmers and web technicicans.  We wanted the same capabilities but we wanted easy to use tools in the control panel that we could use no more than two non-programmer personnel to manage our entire eCommerce Marketing System.

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